UX Research Consultancy Services by Dr. Gareth Lloyd

I am an independent UX research consultant offering with experience in the gaming, nonprofit and private sectors. My aim is to bring the voices of your users to your projects in order to better understand how they interact with your product or services.

I use scientifically rigorous methods drawn from my 17 years research experience and PhD in experimental psychology.

In games, I have provided player experience services to more than 40 studios, ranging from small indie titles to AAA, and including VR, AR and toys-to-life.

In the nonprofit sector, I've carried out research projects for clients including NESTA, CentrePoint, Amnesty International UK, the City Year Trust, Join In, and the Heritage Lottery Fund.

I live in the UK, but thanks to the wonders of technology (and some wonderful partner services) can offer research consultancy to clients around the world. You can read more about the services I offer in games user research here and to the charity/nonprofit sector here.

Services for Gaming

I can help you gain a better understanding of your players and how they experience of your game by applying scientific rigour and methodologies. I offer scalable services to budgets small and large, whether supporting on your existing UX projects or helping you dip your toes in for the first time.

Read more about these services.

Expert Analysis

Competitor Analysis


Guerilla Testing

Player Surveys

VR, XR and new technologies

Research planning and lab setup

UX Research training

Services for Charities and Nonprofits

I can support your existing research programmes or run bespoke projects. Evaluate the impact of your work to attract funding, understand the experiences of clients using your services and improve them, or design bespoke qualitative or quantitative research projects.

Read more about these services.

User Experience Research

Survey and polling management

Mixed methods research

Impact research

Member consultations

Bid and grant-writing support

Running workshops

Research methods training

Services for the Private Sector

Discovery phase services

Stakeholder interviews

Survey design and management

Task analysis

Personas and user journeys

UX Research methods training

Get In Touch

Contact me for more information on any of these services.

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